Background

Polestar is an electric performance car brand established by Volvo Cars. Polestar wanted to promote its brand across Norway through this project. In my role, I collaborated closely with content producers and stakeholders to create a user-friendly campaign for Polestar, which was showcased on Norway's most prominent media sites, such as VG and Aftenposten. The campaign elevated visual storytelling to a new level, equally impressing with a higher conversion rate and reaching millions.